GrowFast · Case studies

Transformation that changes how a business works.

Transformation changes how a business works: how people make decisions, how knowledge moves, how technology contributes, and how performance continues through change. These stories connect Stephen Murray’s industrial and organizational experience with the possibilities of robotics, AI, and a more transferable operating model.

Explore the stories

Never Before

Transformation when there is little precedent.

New capabilities change what businesses can do. They also change the decisions leaders need to make about people, operations, investment and ownership. GrowFast connects experience with emerging possibilities to help businesses determine what should change and how to make it work.

A changing pace of selected AI and machine-learning releases.

Selected releases per year, averaged within each completed period

1996–20050.70
2006–20121.14
2013–20171.80
2018–20211.50
2022–20242.67
01.53 releases/year

2022–2024: 8 selected releases over 3 calendar years.

2025–2026 YTD: six further selected releases were supplied for the partial period. The exact cutoff is unconfirmed, so this period is shown as a count and is not annualized.

Method and source status
Supplied counts divided by inclusive calendar years
PeriodCountYearsPer year
1996–20057100.70
2006–2012871.14
2013–2017951.80
2018–2021641.50
2022–2024832.67

Counts supplied by Stephen Murray on October 5, 2026; visualization concept by Dan Grech on October 6. The underlying release list and selection criteria have not been independently verified. This is a draft editorial sample, not a comprehensive release dataset or a measure of technological capability. The rates are not strictly increasing. No smoothed curve or forecast is inferred.

How does a business turn new capability into lasting value?

Where transformation creates value.

Select a value driver to explore the opportunity, the operating dependency and the evidence to look for. These are mechanisms to test in a business.

Revenue

The opportunity

Faster responses, better account coverage and sales support.

The dependency

Customer knowledge, accuracy and personal trust must survive the handoff.

What to establish

Does improved response or coverage produce a measurable commercial result?

Related perspective: Harbor: relationships and quoting

Related stories illustrate operating themes. They do not establish a measured improvement for every value driver.

Results

What benefit reaches the business?

People

Whose judgment keeps it reliable?

Transfer

Can someone else operate it?

Continuity

Does performance hold through change?

See how these questions connect to the transformation stories

Featured · Career-based perspective

Ocado: Robotics, AI, and the Organization Behind Automation

An automated fulfillment environment brings robotics, machine learning, operational software, and people into one system. Scaling it makes organizational coordination a central part of transformation.

Explore robotics, AI and the organization

The technology and the organization evolve together.

Robotics

Physical work

AI

Learning and decisions

People

Judgment and accountability

Coca-Cola · Career-based perspective

Coca-Cola: Making Organizational Change Work for People

A reported engagement improvement from the mid-60s to the low-90s gives the story a measurable starting point. The next question is how employee feedback becomes accountable action.

Feedback matters when it changes what leaders do.

Read the transformation story

KONE · Career-based perspective

KONE: Keeping Distributed Operations Coherent

Technical operations spread across regions need a common direction and local judgment. Transformation succeeds when knowledge, responsibility and escalation remain clear as the organization grows.

A larger organization needs a repeatable way to work together.

Read the transformation story

Multi-environment transition settings · Cross-career perspective

Organizational Trust Through High-Stakes Change

Acquisitions, restructuring and AI adoption change expectations before every answer is known. A transformation needs a reliable way to explain decisions, resolve questions and maintain accountability.

People need a dependable way to understand what is changing.

Read the transformation story

International Paper · Career-based perspective

Manufacturing: The People Conditions Behind a Deal

A published account of a contract extension during an acquisition shows how an industrial transaction can depend on workforce conditions as well as financial terms.

A transaction needs conditions that make continued operation possible.

Read the transformation story

Harbor Industrial Supply · Illustrative worked example

Harbor: Turning Dependency into a Transformation Plan

The illustrative company from GrowFast’s Demo Day deck connects operating dependencies to modeled value at risk, then shows a target scenario for improving transferability.

A transformation plan becomes useful when the exposure and the evidence are visible.

Read the transformation story

The changing context

Adoption creates a new transformation question.

As AI and robotics become more widely used, businesses need to establish how the new capability works, who owns it, and whether it can continue through change. These industry charts set the context; each story examines the operating response.

Industry context · animated survey data

Watch AI adoption change.

Respondents reporting organizational use (%)

AI overallGenerative AI
Reported organizational AI adoption, 2023–20250501002023202420252023: AI overall 55%55%2024: AI overall 78%78%2025: AI overall 88%88%2023: Generative AI 33%33%2024: Generative AI 71%71%2025: Generative AI 79%79%

2025: 88% reported overall AI use; 79% reported regular generative AI use. Playback shows reported annual observations.

Stanford AI Index 2026, Economy, Figure 4.3.1; McKinsey survey ↗
Data and definitions
Reported use in at least one business function
YearAI overallGenerative AI
202355%33%
202478%71%
202588%79%

Self-reported survey results. Generative AI is a subset of overall AI. Adoption does not establish business impact. Lines connect annual observations; no intermediate measurements are implied.

Industry context · physical automation

More robots. More operating capability to sustain.

Industrial robots operating worldwide (millions)
20234.28M
20244.66M
20255.00M
0M3M6M

Around five million industrial robots were operating globally in 2025. This is installed operational stock, not annual sales or the share of businesses using robots. It is a manufacturing context chart, not a count of Ocado’s fulfillment bots.

IFR: World Robotics 2026, operational stock in 2025 ↗
Data and sources
Operational stock; rounded for display
YearMillion robots
20234.282
20244.664
20255.000
IFR: World Robotics 2024, operational stock in 2023 ↗IFR: World Robotics 2025, operational stock in 2024 ↗

People

Who holds the knowledge, makes the decisions and carries the relationships?

Operating design

How do responsibilities, information and workflows change?

Evidence

What demonstrates that the capability works and can continue?

Career stories draw on Stephen Murray’s experience before GrowFast and published sources. Proposed AI approaches are labeled within each story. Harbor is an illustrative worked example. Company names do not imply endorsement or a GrowFast client relationship.

Find the starting point for your business