I’ve sat in all three chairs on a deal.
The seller’s chair, taking a company into private equity. The buyer’s chair, across a mix of industries including robotics and AI. And the chair most advisors have never sat in: the one that stays after close to make it work, in the plants and the field rather than from headquarters.
The third chair is where GrowFast comes from.
The chair that stayed
Call it the Robot Grocer. A grocery business built automated warehouses, and I came in after it had bought two robotics companies for north of a quarter billion dollars. The deals were done. The value was real. It just sat with a handful of people who could make the robots deliver in a live building, and nothing about the operating model was built to hold that value once the deal closed.
So we rebuilt it. Production managers gave way to engineers. A single leader was put over the site with authority across the floor. Jobs were rewritten and repriced around how the work actually ran. It was the right fix. The problem was the timing. All of it happened after close, on the buyer’s clock and the buyer’s money, and every month it took was value leaking out of a deal that had already been priced.
That’s the moment GrowFast was built to move. Everything we found in month six after close was findable a year before the book went out, and fixable for a fraction of what it cost afterward.
The exit isn’t the finish line. The handoff is.